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Digital Archive Toronto Public Library Homepage

New tactics

Date12/16/1983
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Notes
Original Toronto Star caption: New tactics: Education director Dick Dodds dreamed up the East York schools slogan, based on the marketing philosophy of McDonald's and Avis. The image of separate schools as being more disciplined is a myth, he says, Kids are kids.
Language
ProvenanceFrom the Toronto Star Archives
Usage Rights Copyright (Learn More)
Copyright HolderToronto Star (Firm)
Call Number / Accession NumberTSPA_0044168F