Victor Rice, new president of Massey-Ferguson Ltd

Original Toronto Star caption: Victor Rice, new president of Massey-Ferguson Ltd., displays a remarkable sense of humor for a man who has just taken over a company that lost $90 million in the third quarter of this year. But humor is not his only attribute. Described as possessing great ambition, extremely high intelligence and tremendous energy, Rice says that his first priority is returning the company to profitability in the 1979 fiscal year. Massey is in process of reducing its world-wide manpower.