Skip to main content
Digital Archive Toronto Public Library Homepage
Treating people like customers is the secret behind the $2,500,000 success of Mister Transmission, says Secretary-treasurer Jerry Etkin. The company started in 1963 with one shop and less than $10,000. Now it has 18 outlets.
Treating people like customers is the secret behind the $2,500,000 success of Mister Transmission, says Secretary-treasurer Jerry Etkin. The company started in 1963 with one shop and less than $10,000. Now it has 18 outlets.

Treating people like customers is the secret behind the $2,500,000 success of Mister Transmission, says Secretary-treasurer Jerry Etkin. The company started in 1963 with one shop and less than $10,000. Now it has 18 outlets.

Date7/11/1969
Names
(photographer)
Format
Medium
Language
ProvenanceFrom the Toronto Star Archives
CollectionToronto Star Photograph Archive
Usage Rights Copyright (Learn More)
Copyright HolderToronto Star (Firm)
Call Number / Accession NumberTSPA_0127089F
Yogurt Kings: Michael Serruya, 23, left, and his brother Aaron, 22, started Yogen Fruz three years ago and it now has 31 outlets and nine more under construction in Canada
Yogurt Kings: Michael Serruya, 23, left, and his brother Aaron, 22, started Yogen Fruz three years ago and it now has 31 outlets and nine more under construction in Canada
8/5/1988
Jerome Etkin: Co-founder of Mr. Transmission was killed in Highway 404 crash last November.
Jerome Etkin: Co-founder of Mr. Transmission was killed in Highway 404 crash last November.
5/3/1979
No secrets: Greg and Judith Mahon don't do anything behind their customers' backs
No secrets: Greg and Judith Mahon don't do anything behind their customers' backs
7/2/1982
Housewives, bank tellers and businessmen are among the customers of Jim Paterson, here accepting a wager in an off-track betting shop. There are more than 100 such shops in the province, say police
Housewives, bank tellers and businessmen are among the customers of Jim Paterson, here accepting a wager in an off-track betting shop. There are more than 100 such shops in the province, say police
1/1/1970
Downtown Toronto's Church St., between Shuter and Queen Sts., is the hub for buy-and-sell and pawnshop outlets. And it's busier than ever these days
Downtown Toronto's Church St., between Shuter and Queen Sts., is the hub for buy-and-sell and pawnshop outlets. And it's busier than ever these days
6/11/1991
Downtown Toronto's Church St., between shuter and Queen Sts., is the hub for buy-and-sell and pawnshop outlets. And it's busier than ever these days
Downtown Toronto's Church St., between shuter and Queen Sts., is the hub for buy-and-sell and pawnshop outlets. And it's busier than ever these days
6/11/1991
Going, going . . . The sale signs spark brisk business at Aikenhead's Front St. E. hardware store as teh company prepares to close its last two outlets
Going, going . . . The sale signs spark brisk business at Aikenhead's Front St. E. hardware store as teh company prepares to close its last two outlets
11/12/1990
Sartorial splendor: Milton Eugene, owner of Eugene Manufacturing, displays some of the ties he has produced for 660 companies in Canada. Eugene says sales are up 30 per cent this year and he plans to expand by opening outlets in Atlanta and Dallas next ye
Sartorial splendor: Milton Eugene, owner of Eugene Manufacturing, displays some of the ties he has produced for 660 companies in Canada. Eugene says sales are up 30 per cent this year and he plans to expand by opening outlets in Atlanta and Dallas next ye
12/16/1982
Homosexual outlets: A kaleidoscope of bars, outfitters and other services cater to the now gay community in downtown Toronto
Homosexual outlets: A kaleidoscope of bars, outfitters and other services cater to the now gay community in downtown Toronto
8/27/1981
Two outlets in the emergency procedures room of Sudbury General Hospital that somehow became mixed up, so that oxygen outlet dispensed nitrous oxide, (...)
Two outlets in the emergency procedures room of Sudbury General Hospital that somehow became mixed up, so that oxygen outlet dispensed nitrous oxide, (...)
10/7/1973
Hydro Chairman Robert Franklin hopes $10 discounts off energy-efficient shower heads will encourage residential hydro customers to use less hot water and save electricity
Hydro Chairman Robert Franklin hopes $10 discounts off energy-efficient shower heads will encourage residential hydro customers to use less hot water and save electricity
4/6/1990
Where are the customers? Leasing company executive Michael Collins is puzzled why individual car-lease customers aren't battering down his doors these days.
Where are the customers? Leasing company executive Michael Collins is puzzled why individual car-lease customers aren't battering down his doors these days.
11/18/1990