This lady says 'don't be fuelish'

Original Toronto Star caption: This lady says 'don't be fuelish'. The name of this rotund lady is Mayflower and she measures a generous 192-59-50-feet; that is; in length; height and width; respectively. For exercise; Mayflower and three sister blimps travel more than 100;000 miles a year as public relations ambassadors for the Goodyear Tire and Rubber Company in North America and Europe. Now wintering in Miami; the Mayflower is often seen at football games; spelling out messages like Save Energy or Don't Be Fuelish.