Mabel has changed. A Black Label mural dwarfs a Metro workman at the corner of Avenue and Davenport Rds. The ad, created by Toronto agency Bozell Palm(...)

Original Toronto Star caption: Mabel has changed. A Black Label mural dwarfs a Metro workman at the corner of Avenue and Davenport Rds. The ad; created by Toronto agency Bozell Palmer Bonner; is part of Molson's campaign to position the beer as a brand for young; non-conformist urbanites.