Digital Archive

Mabel has changed. A Black Label mural dwarfs a Metro workman at the corner of Avenue and Davenport Rds. The ad, created by Toronto agency Bozell Palm(...)

Order Reproduction

Mabel has changed. A Black Label mural dwarfs a Metro workman at the corner of Avenue and Davenport Rds. The ad, created by Toronto agency Bozell Palm(...)

Date4/5/1990

Names

Spremo, Boris (photographer)

Toronto Star (Firm) (publisher)

Format

Picture

Notes

Original Toronto Star caption: Mabel has changed. A Black Label mural dwarfs a Metro workman at the corner of Avenue and Davenport Rds. The ad; created by Toronto agency Bozell Palmer Bonner; is part of Molson's campaign to position the beer as a brand for young; non-conformist urbanites.

Subject

Medium

Photographs

Language

ProvenanceFrom the Toronto Star Archives

CollectionToronto Star Photograph Archive

Usage Rights Copyright (Learn More)

Copyright HolderToronto Star (Firm)

Call Number / Accession NumberTSPA_0003832F

Discover More

Cry for help. Variety Village hopes this storey-and-a-half billboard at the corner of Avenue Rd. and Davenport Rd. will inspire support for its work w(...)

Cry for help. Variety Village hopes this storey-and-a-half billboard at the corner of Avenue Rd. and Davenport Rd. will inspire support for its work w(...)

2/6/1991

Rising unemployment figures are posted on a Toronto billboard by workman Chris Hansen while Opposition leader Robert Stanfield - on nationwide tour to(...)

Rising unemployment figures are posted on a Toronto billboard by workman Chris Hansen while Opposition leader Robert Stanfield - on nationwide tour to(...)

1/23/1971

Ad for Oldsmobile Intrigue

Ad for Oldsmobile Intrigue

7/29/1997

Laura McArthur, of Right to Life Association, and controversial ad, above

Laura McArthur, of Right to Life Association, and controversial ad, above

2/4/1978

Getting the message across. The E. L. Ruddy company has donated space on 100 billboards in Toronto to publicize the work of the police department. The(...)

Getting the message across. The E. L. Ruddy company has donated space on 100 billboards in Toronto to publicize the work of the police department. The(...)

1/8/1970

He's a leg man. Greg Crouse has on of the best pairs of legs in town - unfortunately they're not his, Greg took a break for lunch yesterday before he (...)

He's a leg man. Greg Crouse has on of the best pairs of legs in town - unfortunately they're not his, Greg took a break for lunch yesterday before he (...)

9/9/1980

You wouldn't like it either! This big gorilla hangs out at City Tire at the corner of Queen and Jarvis Sts

You wouldn't like it either! This big gorilla hangs out at City Tire at the corner of Queen and Jarvis Sts

2/6/1985

Postal unions send message. A bike rider passes by an attention-grabbing billboard at Lake Shore Blvd. and Parliament St. The billboard, which depicts(...)

Postal unions send message. A bike rider passes by an attention-grabbing billboard at Lake Shore Blvd. and Parliament St. The billboard, which depicts(...)

4/5/1988

11/23/1987

Billboards and Posters (1990 - )

Billboards and Posters (1990 - )

1/14/1998

11/16/1987

Hopeful priests

Hopeful priests

1/19/1983