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Strategy session: David Cravit, left, of Saffer Cravit and Freedman, goes over some newspaper ads with Doug Stewart, vice-president of marketing for Miracle Food Mart, which fired the first volley in the war.
Strategy session: David Cravit, left, of Saffer Cravit and Freedman, goes over some newspaper ads with Doug Stewart, vice-president of marketing for Miracle Food Mart, which fired the first volley in the war.

Strategy session: David Cravit, left, of Saffer Cravit and Freedman, goes over some newspaper ads with Doug Stewart, vice-president of marketing for Miracle Food Mart, which fired the first volley in the war.

Date12/7/1981
Names
(photographer)
Format
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Language
ProvenanceFrom the Toronto Star Archives
CollectionToronto Star Photograph Archive
Usage Rights Copyright (Learn More)
Copyright HolderToronto Star (Firm)
Call Number / Accession NumberTSPA_0126254F
Working wives are taking over from happy little homemakers as the most influential force shaping retail operations and advertising, according to Toronto adman David Cravit. Women like Carol Anne Calderone, shown with Cravit, are forcing stores to extend hours and change times of clearance sales. Toronto supermarkets are already experimenting with late shopping hours.
Working wives are taking over from happy little homemakers as the most influential force shaping retail operations and advertising, according to Toronto adman David Cravit. Women like Carol Anne Calderone, shown with Cravit, are forcing stores to extend hours and change times of clearance sales. Toronto supermarkets are already experimenting with late shopping hours.
12/22/1977
Who won, who lost in food price war? The prices are climbing back up, the chains are counting up losses, and Miracle Food Mart, the aggressor, lost most, analysts say [Incomplete]
Who won, who lost in food price war? The prices are climbing back up, the chains are counting up losses, and Miracle Food Mart, the aggressor, lost most, analysts say [Incomplete]
2/24/1982
Pulp and paper industry placed newspaper ads inviting readers' letters - and found that the great majority of replies expressed sympathy with the prob(...)
Pulp and paper industry placed newspaper ads inviting readers' letters - and found that the great majority of replies expressed sympathy with the prob(...)
9/17/1973
Colin Brown: Newspaper ads planted-seeds of coalition
Colin Brown: Newspaper ads planted-seeds of coalition
7/5/1985
Colin Brown is at it again. The pugnacious 68-year-old head of the national Citizens Coalition took out full-page newspaper ads demanding that the rig(...)
Colin Brown is at it again. The pugnacious 68-year-old head of the national Citizens Coalition took out full-page newspaper ads demanding that the rig(...)
3/17/1983
Helping Hand: Miracle Food Mart Managers Peter Sgarbossa, left, and Aggie Fedrigo lend support to the Daily Bread Food Bank at Thorncliffe Market Place
Helping Hand: Miracle Food Mart Managers Peter Sgarbossa, left, and Aggie Fedrigo lend support to the Daily Bread Food Bank at Thorncliffe Market Place
11/28/1989
Miracle Food Mart
Miracle Food Mart
8/24/1971
Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
10/29/1986
Changes coming: Terry David Mulligan, a highly recognized face on TV beer ads, says he's out to change the face of Canadian television and is ready for Toronto
Changes coming: Terry David Mulligan, a highly recognized face on TV beer ads, says he's out to change the face of Canadian television and is ready for Toronto
8/28/1979
Honors for advertisers. Toronto Star's Recruitment Awards, for creativity and excellence in job ads, were given yesterday by David Jolley, The Star's (...)
Honors for advertisers. Toronto Star's Recruitment Awards, for creativity and excellence in job ads, were given yesterday by David Jolley, The Star's (...)
4/9/1992
Strategies: Gold, with vice-president Derek Ford left, has been business increase 20 per cent over last year, despite recession.
Strategies: Gold, with vice-president Derek Ford left, has been business increase 20 per cent over last year, despite recession.
11/4/1982
David Garrick, vice-president of marketing and advertising for Stadium Corp
David Garrick, vice-president of marketing and advertising for Stadium Corp
7/7/1981