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Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.

Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.

Date10/29/1986
Names
(photographer)
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ProvenanceFrom the Toronto Star Archives
CollectionToronto Star Photograph Archive
Usage Rights Copyright (Learn More)
Copyright HolderToronto Star (Firm)
Call Number / Accession NumberTSPA_0127052F
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Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products
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4/15/1981
Changes coming: Terry David Mulligan, a highly recognized face on TV beer ads, says he's out to change the face of Canadian television and is ready for Toronto
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The Complaints Frank Tucker makes about the Buttonville airport are directed at pleasure craft, he concedes the importance of the airport as a communi(...)
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Alex Pugsley: Concedes that amateur lexicographers exhibit dweebish tendancies.
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5/11/1992
CDC President Anthony Hampson concedes nothing to critics of the government owned firm
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Presiding over rescue operations at Sayvette is 35-year-old Paul Harrington, already a veteran of several retail operations, including Eaton's ly concedes he'll have to take some dram
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Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)
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Former Carmaker Earl Brownridge says Americans have forgotten the unpleasant alternatives that led them to agree to the Canada-U.S. auto trade pact Some U.S. politicians are complaining about what they lost in the deal, but Brownridge say Americans and Canadians are better off.
Former Carmaker Earl Brownridge says Americans have forgotten the unpleasant alternatives that led them to agree to the Canada-U.S. auto trade pact Some U.S. politicians are complaining about what they lost in the deal, but Brownridge say Americans and Canadians are better off.
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