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Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products
Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products

Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products

Date4/14/1981
Names
(photographer)
Format
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Language
ProvenanceCourtesy: Toronto Star Photograph Archives
CollectionToronto Star Photograph Archive
Usage Rights Copyright (Learn More)
Copyright HolderToronto Star (Firm)
Call Number / Accession NumberTSPA_0130357F
Coporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, vice-president of marketing for arch rival Coca-Cola, are bent on carving out a bigger share of the cola market for their respective products.
Coporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, vice-president of marketing for arch rival Coca-Cola, are bent on carving out a bigger share of the cola market for their respective products.
4/15/1981
Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)
Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)
6/27/1985
Trailing Coca-Cola in the diet pop war, Pepsi will hitch up an eight-car train to tour the nation in a drive to get people to switch
Trailing Coca-Cola in the diet pop war, Pepsi will hitch up an eight-car train to tour the nation in a drive to get people to switch
5/24/1990
Going To The Net: The court style of Coca-Cola Canada president Tony Eames is similar to his corporate style -- he doesn't quit on any shot, a tennis partner says.
Going To The Net: The court style of Coca-Cola Canada president Tony Eames is similar to his corporate style -- he doesn't quit on any shot, a tennis partner says.
7/5/1991
Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd
Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd
10/27/1982
Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
10/29/1986
Coke challenge. Comedian Bill Cosby (left) clowns with Canadian Coca-Cola president Neville W. Kirchmann in Toronto as Coke announces new sales drive (...)
Coke challenge. Comedian Bill Cosby (left) clowns with Canadian Coca-Cola president Neville W. Kirchmann in Toronto as Coke announces new sales drive (...)
1/22/1981
Multi-National corporations, such as IBM, Kodak and Coca-Cola, play a big par tin the everyday lives of Canadians
Multi-National corporations, such as IBM, Kodak and Coca-Cola, play a big par tin the everyday lives of Canadians
2/14/1968
Soft Drinks - Coca Cola
Soft Drinks - Coca Cola
11/25/1993
Alphabet cookbook of Coca-Cola
Alphabet cookbook of Coca-Cola
1928
Club culture: Above, singing star Boy George in Coca-Cola buttoned beret with shoe designer Patrick Cox, a Toronto native, in a Yohji Yamamoto suit
Club culture: Above, singing star Boy George in Coca-Cola buttoned beret with shoe designer Patrick Cox, a Toronto native, in a Yohji Yamamoto suit
8/13/1987
Our brands: Hazelton New Products Group managing director Robert Kincaide, left, resarch dirctor Claudine Brierley and marketing partner Rick Sherriff, display products they've helped launch
Our brands: Hazelton New Products Group managing director Robert Kincaide, left, resarch dirctor Claudine Brierley and marketing partner Rick Sherriff, display products they've helped launch
3/6/1991