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Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd
Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd

Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd

Date10/27/1982
Names
(photographer)
Format
Medium
Language
ProvenanceCourtesy: Toronto Star Photograph Archives
CollectionToronto Star Photograph Archive
Usage Rights Copyright (Learn More)
Copyright HolderToronto Star (Firm)
Call Number / Accession NumberTSPA_0130147F
Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products
Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products
4/14/1981
Coporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, vice-president of marketing for arch rival Coca-Cola, are bent on carving out a bigger share of the cola market for their respective products.
Coporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, vice-president of marketing for arch rival Coca-Cola, are bent on carving out a bigger share of the cola market for their respective products.
4/15/1981
Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
10/29/1986
Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)
Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)
6/27/1985
Trailing Coca-Cola in the diet pop war, Pepsi will hitch up an eight-car train to tour the nation in a drive to get people to switch
Trailing Coca-Cola in the diet pop war, Pepsi will hitch up an eight-car train to tour the nation in a drive to get people to switch
5/24/1990
That's not me, folks., Rock musician Nash the Slash, a.k.a. Jeff Plewman, points to Pepsi commercial on TV that prompted him to sue the soft drink com(...)
That's not me, folks., Rock musician Nash the Slash, a.k.a. Jeff Plewman, points to Pepsi commercial on TV that prompted him to sue the soft drink com(...)
6/11/1985
Soft Drinks - Coca Cola
Soft Drinks - Coca Cola
11/25/1993
Banning non-returnable bottles would not reduce solid waste or litter, says soft-drink executive D. G. Ottaway, above.
Banning non-returnable bottles would not reduce solid waste or litter, says soft-drink executive D. G. Ottaway, above.
5/18/1976
Lionel Conn : He's president of Tudor Energy, but his subsidiary makes the Universal Skate Sharpener, which is about the size of a soft drink machine. It can do either hockey or figure skates and the whole process takes only seconds and costs only $2.50 a throw.
Lionel Conn : He's president of Tudor Energy, but his subsidiary makes the Universal Skate Sharpener, which is about the size of a soft drink machine. It can do either hockey or figure skates and the whole process takes only seconds and costs only $2.50 a throw.
4/12/1985
The Bottle - soft-drink variety-is top corporate problem for J
The Bottle - soft-drink variety-is top corporate problem for J
1/12/1971
Bowl of 'sugar': William Craig, president of Casco Co., holds corn product that will be turned into fructose corn syrup. The corn-based liquid is used to sweeten soft drinks, candies and some baked goods. Ontario corn growers hope to expand sales.
Bowl of 'sugar': William Craig, president of Casco Co., holds corn product that will be turned into fructose corn syrup. The corn-based liquid is used to sweeten soft drinks, candies and some baked goods. Ontario corn growers hope to expand sales.
10/28/1985
Liberato Simone. Owns soft drink plant
Liberato Simone. Owns soft drink plant
3/31/1972