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Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd
Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd

Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd

Date10/27/1982
Names
(photographer)
FormatPicture
Medium
Language
ProvenanceCourtesy: Toronto Star Photograph Archives
CollectionToronto Star Photograph Archive
Usage Rights Copyright (Learn More)
Copyright HolderToronto Star (Firm)
Object NumberTSPA_0130147F
Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products
Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products
4/14/1981
Coporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, vice-president of marketing for arch rival Coca-Cola, are bent on carving out a bigger share of the cola market for their respective products.
Coporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, vice-president of marketing for arch rival Coca-Cola, are bent on carving out a bigger share of the cola market for their respective products.
4/15/1981
Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
10/29/1986
Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)
Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)
6/27/1985
The Bottle - soft-drink variety-is top corporate problem for J
The Bottle - soft-drink variety-is top corporate problem for J
1/12/1971
Banning non-returnable bottles would not reduce solid waste or litter, says soft-drink executive D. G. Ottaway, above.
Banning non-returnable bottles would not reduce solid waste or litter, says soft-drink executive D. G. Ottaway, above.
5/18/1976
Lionel Conn : He's president of Tudor Energy, but his subsidiary makes the Universal Skate Sharpener, which is about the size of a soft drink machine. It can do either hockey or figure skates and the whole process takes only seconds and costs only $2.50 a throw.
Lionel Conn : He's president of Tudor Energy, but his subsidiary makes the Universal Skate Sharpener, which is about the size of a soft drink machine. It can do either hockey or figure skates and the whole process takes only seconds and costs only $2.50 a throw.
4/12/1985
Bowl of 'sugar': William Craig, president of Casco Co., holds corn product that will be turned into fructose corn syrup. The corn-based liquid is used to sweeten soft drinks, candies and some baked goods. Ontario corn growers hope to expand sales.
Bowl of 'sugar': William Craig, president of Casco Co., holds corn product that will be turned into fructose corn syrup. The corn-based liquid is used to sweeten soft drinks, candies and some baked goods. Ontario corn growers hope to expand sales.
10/28/1985
Liberato Simone. Owns soft drink plant
Liberato Simone. Owns soft drink plant
3/31/1972
Fill 'er up: Jet setter Bruce Nevins seems to be practicing what he preaches: drink naturally carbonated Perrier water instead of alcohol
Fill 'er up: Jet setter Bruce Nevins seems to be practicing what he preaches: drink naturally carbonated Perrier water instead of alcohol
9/25/1979
Going To The Net: The court style of Coca-Cola Canada president Tony Eames is similar to his corporate style -- he doesn't quit on any shot, a tennis partner says.
Going To The Net: The court style of Coca-Cola Canada president Tony Eames is similar to his corporate style -- he doesn't quit on any shot, a tennis partner says.
7/5/1991
Henry Knowles: OSC will consider Thursday the latest development in the Canada Permanent battle.
Henry Knowles: OSC will consider Thursday the latest development in the Canada Permanent battle.
7/9/1980