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Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)
Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)

Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)

Date6/27/1985
Names
(photographer)
Format
Medium
Language
ProvenanceCourtesy: Toronto Star Photograph Archives
CollectionToronto Star Photograph Archive
Usage Rights Copyright (Learn More)
Copyright HolderToronto Star (Firm)
Call Number / Accession NumberTSPA_0129877F
Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products
Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products
4/14/1981
Coporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, vice-president of marketing for arch rival Coca-Cola, are bent on carving out a bigger share of the cola market for their respective products.
Coporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, vice-president of marketing for arch rival Coca-Cola, are bent on carving out a bigger share of the cola market for their respective products.
4/15/1981
Coke challenge. Comedian Bill Cosby (left) clowns with Canadian Coca-Cola president Neville W. Kirchmann in Toronto as Coke announces new sales drive (...)
Coke challenge. Comedian Bill Cosby (left) clowns with Canadian Coca-Cola president Neville W. Kirchmann in Toronto as Coke announces new sales drive (...)
1/22/1981
Going To The Net: The court style of Coca-Cola Canada president Tony Eames is similar to his corporate style -- he doesn't quit on any shot, a tennis partner says.
Going To The Net: The court style of Coca-Cola Canada president Tony Eames is similar to his corporate style -- he doesn't quit on any shot, a tennis partner says.
7/5/1991
Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
10/29/1986
Trailing Coca-Cola in the diet pop war, Pepsi will hitch up an eight-car train to tour the nation in a drive to get people to switch
Trailing Coca-Cola in the diet pop war, Pepsi will hitch up an eight-car train to tour the nation in a drive to get people to switch
5/24/1990
Ballot battle: Neville Kirchmann, Coke's Canadian president, wasnts you to cast your vote for the new real thing or the old one to help him decide whether Canada, too, will see old Coke pop back into the market
Ballot battle: Neville Kirchmann, Coke's Canadian president, wasnts you to cast your vote for the new real thing or the old one to help him decide whether Canada, too, will see old Coke pop back into the market
7/11/1985
Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd
Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd
10/27/1982
Donald H. Lovell, nely-elected president of the Confectionery Manufacturers Association of Canada, is seen on a visit to packaging assembly line at the candy plant of William Neilson Ltd. on Gladstone Ave. Busy packing Danish bars are Antoinette Cauchi (left) and Gwen Strickland. Lovell, 47, is vice-president of marketing and Candy King - especially of his west-end home neighborhood - and unofficially of Canada.
Donald H. Lovell, nely-elected president of the Confectionery Manufacturers Association of Canada, is seen on a visit to packaging assembly line at the candy plant of William Neilson Ltd. on Gladstone Ave. Busy packing Danish bars are Antoinette Cauchi (left) and Gwen Strickland. Lovell, 47, is vice-president of marketing and Candy King - especially of his west-end home neighborhood - and unofficially of Canada.
6/16/1975
Management of the Westbury Hotel - four women, lanking Gunther Kaufmann, vice-president and general from left: Eileen Savage, sales manager, Ruth Graham, director of marketing and sales, Claudia Burt, hotel manger, and Shirley Jones, director of public relations
Management of the Westbury Hotel - four women, lanking Gunther Kaufmann, vice-president and general from left: Eileen Savage, sales manager, Ruth Graham, director of marketing and sales, Claudia Burt, hotel manger, and Shirley Jones, director of public relations
9/20/1978
Creative team: Ian Robertson, centre, head of I.S.G. Technologies, with marketing vice-president Henry Vehovec, left, and professor John Stevents.
Creative team: Ian Robertson, centre, head of I.S.G. Technologies, with marketing vice-president Henry Vehovec, left, and professor John Stevents.
6/12/1986
Strategy session: David Cravit, left, of Saffer Cravit and Freedman, goes over some newspaper ads with Doug Stewart, vice-president of marketing for Miracle Food Mart, which fired the first volley in the war.
Strategy session: David Cravit, left, of Saffer Cravit and Freedman, goes over some newspaper ads with Doug Stewart, vice-president of marketing for Miracle Food Mart, which fired the first volley in the war.
12/7/1981